Today’s marketing is driven by rapid two-way communication with customers, prospects and partners. It requires companies to understand and use all forms of communication including online and mobile in order to spread their message and to engage in productive dialogue with clients, distributors and suppliers. But this communication needs to be built on a solid strategy of branding, product positioning, pricing and placement.

Roger Stone Consultancy has the understanding and experience to implement successful product marketing and communication strategies for companies of all sizes. Moreover, we are willing to work on a flexible basis with companies that are just starting up or experiencing their first growth phase. It is important for you to be able to implement marketing ideas quickly and see them achieve tangible results rapidly, while operating on a tight budget – and we understand those constraints.
We have over 25 years experience of marketing, sales and operations in IT and wireless companies, from major multinationals to small startups. One of the first employees in Dell Computer Corporation in Europe, Roger Stone was responsible at different times for the whole of their product marketing, for online sales and for running laptop sales and operations. In the last ten years, he has worked in private equity, analysing companies and recommending investments, as well as working with small companies to help them develop and grow. As director of WirelessMatch and former director of FlyTXT, he has also valuable experience of the wireless market.

Roger Stone Background
2003- Running Roger Stone Consultancy, working on a range of projects for both large and small clients. In addition, served as director for a number of software companies including Antics Group Limited and FlyTXT Limited. Since 2004 has been a director of WirelessMatch , the wireless funding network.
2000-2002 : technology marketing director at Newtonmore Advisors Limited, advisors to a privately owned investment company. Responsible for the technical and marketing evaluations of investee companies and of potential deals in areas including wireless messaging, IT services and video on demand. Carried out over 100 evaluations of potential investments in European technology companies.
1988-1999 : Dell Computer Corporation. Held UK and European positions and spent 3 years doing sales and marketing in France. Positions included

  • Director of Online Business for Northern Europe, where sales doubled to over $50M per quarter within 6 months
  • Director of Notebook Marketing for Europe, Middle East and Africa : notebook market share doubled from 5% to over 10% inside 2 years and a second brand was successfully launched targeted at small business
  • European Group Product Marketing Manager responsible for all product lines and for the successful launch of completely new ranges of PCs

1983-1989 : ITT Data Systems/Alcatel Data Systems. European marketing and technical marketing positions working on PC software, distributed data processing systems and intelligent terminals.
1980-1982 : Metrotech Management Technology Limited. Responsible for technical support for microcomputer sales.