Marketing dashboard – tracking status, direction, progress and ETA
When implementing a marketing dashboard for clients, I often use the analogy of a car dashboard. While this is useful, it should not be taken as an exact parallel, since a marketing dashboard has to show clearly and briefly four key things: the status of marketing...
Micro-moments in the Customer and Learner Journeys
This continues my series of articles discussing the synergies and differences between marketing and learning. Both marketing and learning are having to adapt to today’s interconnected, always-on, social world. Here we examine the need to be involved with...
Simple steps for customer engagement
In the last week I have come across two great examples of companies taking simple steps to engage well with their customers. Firstly I bought a PowerAdd external battery backup for my laptop. The laptop does not have an exchangeable battery (at least not without...
Ahead of the curve on Data Protection
The impact of GDPR I attended a very interesting talk at the TFM 16 (Technology for Marketing) conference a week ago. It was given by Simon Blanchard of Opt-4 Limited who discussed the implications of GDPR (General Data Protection Regulation). While this EU...
Window on Learning Live 2016
This is a view of Learning Live 2016 from the outside – and from an outsider. It is from the outside because I did not manage to attend Learning Live this year; and I am an outsider because I do not work in L&D. I am a marketing consultant and have been doing a...
Learning and Marketing Synergies – Part 2
In a previous post I discussed some of the ways that learning and marketing were similar Listening to and understanding the needs of your audience or customers Putting across messages in memorable ways Having last month attended the Learning Technologies Summer Forum...
Embracing customer complaints
Why customer complaints are so valuable, how you should uncover them, how to deal with them and how to use them to improve your marketing
Inspiring and motivational – positive reactions to Brexit
This TED talk helps those of us who are upset or angry or frightened by the Brexit vote in the UK referendum on the EU. Alexander Betts explains what it shows about divisions in the UK and inspires us to think positively about how to move forward. It also motivates...
Progress with iDoneThis
I have been using iDoneThis for just over 3 weeks now. It is really simple to use. You set up the project(s) and then are prompted regularly to fill in the progress you have made. You type in some text and can include tags. Progress items can be reviewed with a...
Tracking progress
I often work on my own. When working for a client, it is very often from home and involves creating content or marketing material which requires research and self-organised activity with weekly reviews. Then there are my own projects that I am trying to develop in...