Progress with iDoneThis

I have been using iDoneThis for just over 3 weeks now. It is really simple to use.  You set up the project(s) and then are prompted regularly to fill in the progress you have made.  You type in some text and can include tags.  Progress items can be reviewed with a...

Tracking progress

I often work on my own.  When working for a client, it is very often from home and involves creating content or marketing material which requires research and self-organised activity with weekly reviews.  Then there are my own projects that I am trying to develop in...

To don’t

I am one of those people who gets excited by new ideas, is interested in many different subjects and thinks he can do more than is actually possible given the time available. "To Do" lists come naturally to me.  I like to organise what I have to do and feel in control...

Influence and Persuasion

I have just finished reading "Influence: The Psychology of Persuasion" by Robert Cialdini. In it he goes through the various ways that humans are influenced instinctively and subconsciously and how these can be used to persuade us to follow other...

Proof points

I can across this great infographic today (on the Australian Marketing Results website) which shows

Active participation

I made a mistake this morning – or perhaps I was just lazy. The Sussex branch of the IoD (Institute of Directors) were

Links or shares? Which content for which goals?

BuzzSumo and Moz have teamed up to produce a great piece of research on content (authored by Steve Rayson) which analyses the links and shares that different content is receiving. One impressive feature is that they have analysed 1,000,000 (one million) published...

5 reasons to go with gut feeling

I recently read a McKinsey article on "Learning from Google's Digital Culture" in which Google VP Jon Kaplan talks about the company being data driven and that "At Google, you really don’t walk into a meeting talking about your gut feel on something".While not denying...